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Girl Scouts introduce new cookie to lineup of old favorites

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The Girl Scouts' new cookie: Toast-Yay. (Photo courtesy Girl Scouts)

Cookie lovers rejoice! The Girl Scouts are introducing a new cookie to its lineup of favorites.

The new French toast-inspired Toast-Yay! Cookie is available in select areas now, even as the official Girl Scout cookie season doesn’t start until January. Each delightful, toast-shaped cookie is full of French toast flavor, dipped in delicious icing, and stamped with the iconic Girl Scout trefoil on top.

The 2020 Girl Scout Cookie season was challenging in so many ways because of the COVID19 pandemic. Yet Girl Scouts across the country stood tall and created countless moments of joy by donating cookies to thank front-line health care workers and first responders—and used the cookie earnings to give back and support their communities.

The innovative online platform, Girl Scouts Cookie Care, let customers order cookies for delivery or donate cookies as the pandemic became widespread; all from the comfort and safety of their homes.

In the 2021 season, Girl Scouts will again embrace their entrepreneurial spirit by selling cookies through online platforms and innovative “virtual cookie booths” on social media (with parental supervision). Many girls will offer socially distant or contactless sales and delivery options. If local guidelines allow and it’s safe to do so, in-person sales may also be available in certain areas.

When Girl Scout Cookie season returns, Toast-Yay! cookies, along with other Girl Scout Cookie favorites, will give consumers a new way to celebrate life’s special moments. And though social distancing measures may keep families and friends apart, cookie customers will be able to share joy and stay connected this season through a giftbox option that ships directly to the recipient of their choice via the Digital Cookie/Smart Cookie online platforms.

The start of cookie season is recognized nationally in January, but timing and product availability varies locally, so contact your local Girl Scout council for more information about sale dates and specific cookie availability.

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