Announcements
United Way Benefit for Hurricane Relief to air tonight at 7 p.m. on CBS and CMT
New York, NY & Alexandria, VA – United Way Worldwide (UWW) and Paramount Global together announce the United Way Benefit for Hurricane Relief, to air Saturday, November 2, at 7 p.m. on CBS and CMT, and available to stream live on Paramount+ with SHOWTIME*.
The one-hour special will bring together some of the biggest names across music, television and entertainment to mobilize communities and raise critical funds for relief and recovery following Hurricanes Helene and Milton, which caused an estimated $50 billion in damage. Proceeds from the special, taped Oct. 27 and 28 in Nashville, will support the hurricane relief and long-term recovery efforts and benefit individuals and families across southeastern U.S.
The UNITED WAY BENEFIT FOR HURRICANE RELIEF will include performances from Brittney Spencer, Chris Janson, Clay Aiken, Jonathan McReynolds and Tyler Hubbard with special messages and appearances by Backstreet Boys, Billy Bob Thornton, Billy Burke, Blake Shelton, Carly Pearce, Cedric The Entertainer, Cody Alan, Jackson Dean, JB SMOOVE, Kelsea Ballerini, Max Thieriot, Nate Burleson, Stephen Colbert, Taye Diggs, Zac Brown Band, alongside real life heroes Mark Starling and Tank Spencer and more.
“In times of crisis, United Way mobilizes the caring power of communities to help people in need,” said Angela F. Williams, president and CEO of UWW. “United Way Benefit for Hurricane Relief is an opportunity to unite people to help the individuals and families impacted by the devastating hurricanes. Because united is the way to create long-term and lasting resiliency for individuals, families and communities.”
“United Way has a long-standing history of providing aid and hope to people before, during, and after crises,” said Byron V. Garrett, chief revenue officer at UWW. “United Way has deep roots and trusted relationships in the communities we serve, which enables us to effectively direct resources where they are needed most.”
“Paramount Global and its brands are proud to collaborate with United Way Worldwide on the UNITED WAY BENEFIT FOR HURRICANE RELIEF in reaching audiences across the U.S. to help those impacted by Hurricanes Helene and Milton,” said Melissa C. Potter, executive director, Content for Change, Paramount Global and United Way Worldwide board of trustee. “I have seen firsthand how United Way rallies local leaders, cross-sector partners, and the community to aid people during times of crisis, and the resources raised by this benefit event will help those in need to recover and rebuild.”
In the last four years alone, United Way around the world have responded to more than 200 disasters, including droughts, water crises, hurricanes, fires and floods, and mobilized resources by facilitating more than $219 million in outside investments to support local needs.
UNITED WAY BENEFIT FOR HURRICANE RELIEF was created by Byron V. Garrett, chief revenue officer at United Way Worldwide, and Melissa C. Potter, executive director, content for change, Paramount Global. The special is produced by Black & Bespoke (executive producer, Myiea Coy), 5X Media (executive producers, Gil Goldschein and Maria Pepin), Digital Cinema Collective (executive producer, Aaron Cooke) and Berman Productions (executive producer, Al Berman) for CBS and CMT.
To learn more about the Benefit, go to www.unitedway.org/benefit.
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